An interactive presentation about copywriting which may include brainstorming sessions depending upon needs of the Educator. I have attached the complete presentation for you to look over and let me know what parts you would like me to use.
Who I am and how I became a copywriter
What does a copywriter do?
Perform a split test
Learn what a Targe Audience and Ideal Client. Define your Target Audience and Ideal Client
Learn about 37 emotions. Decide what will be primary and secondary emotions.
Learn about features - Decide which features to highlight
Learn the difference between features and benefits?
Learn about Unique Selling Proposition - Decide one for the project
Learn about the 4 U's and writing headlines - Write some headlines
Write copy using above information
1. This is best for a high school class, afterschool program or for youths who left school before graduating such as Job Corps. The presentation can be reduced to 1/2 hour or expanded fully to 2 hours
2. I have had many careers - do something you like that can keep a roof over your head and food in your stomach
3. What a copywriter does and how to write a short letter-type of copy.
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